Description
This rack, a “10 Up” is a flat packing, strong, and stable literature rack with 10 pockets. It features a striking black frame with silver literature pockets for an eye-catching combination. The design enables it to disassemble to pack flat for easy storage and transport into a carry bag. Easily incorporate printed literature into any tradeshow, event or retail space with the 10 Up!
FAQs
1. Why do you need a literature rack on your trade show booth?
Because your brochures and one-sheets help tell your story, even if visitors don’t take the materials with them.
2. How can you make your literature rack impactful?
Design your marketing collateral so that it will be best displayed on a literature rack:
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- Put the title or the most important words easily visible at the top, since the rest may be hidden by the rack itself
- Make your brochures or sell sheets colorful. Organize them in categories by color if you have several
- Incorporate visuals that are quick to digest: ensure that a visitor who does not read English can understand the purpose of the sell sheet or brochure just by looking at the graphic
3. Where should you place your literature rack on your trade show booth?
Place the rack in a spot that is easily visible from the aisle, but not so close that passersby may knock it over. The displays or sell-sheets should be the take-away after a visitor has spoken with you, or otherwise toured your booth. It should not be the intro. Your booth should tell they story.
